The merger between ZEE and Sony will go ahead regardless of CEO Punit Goenka's position, as it will benefit 96% of the company's shareholders. Sony remains committed to the December 2023 contractual deadline, though a September merger had been previously proposed. The companies are currently at an advanced stage of integration, but regulations and non-compete agreements remain obstacles. The merger promises revenue benefitting from minimal overlap in viewership between the two networks and ZEE's mass appeal paired with Sony's premium and metro-centric network. Cost synergies will be gained from merging back ends of the digital sides and cross-marketing content.
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